[WORKSHOP] Working with Your Ideal Client

Developing a specialization, or niche, for your clients can significantly grow your business and engender client loyalty. Without a niche, you may find yourself repeatedly having to learn details about a client situation that that won’t serve you in the future. However, by focusing on a specific client group, becoming an expert in their needs, and tailoring your services accordingly, your practice can become self-sustaining as clients seek you out for your expertise. In this workshop, we will guide you through identifying your ideal niche, customizing services to meet that niche’s unique needs, and creating a marketing plan to attract and retain your target clients.

Learning Objectives:

1. Identify a specific client niche that aligns with your strengths and business goals.
2. Analyze the unique needs of your target niche and design services that effectively meet those needs.
3. Develop a targeted marketing strategy to attract and engage clients within your chosen niche.