The Power of Podcasting: How Financial Advisors Can Use Podcasts to Attract and Engage Clients

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Communications & Marketing
Workshop
10/31/2024
3:15 PM - 4:15 PM
Broadway Ballroom C/D

Over 155 million Americans listen to podcasts on a regular basis. Podcasts are a great opportunity for advisors to connect with clients and prospects in their daily lives, growing your value prop while adding accessible financial information to their regular routines. That's why we developed "The Power of Podcasting" – to help advisors launch their podcasts and reach their content marketing goals.

Learning Objectives 

  • Techniques for creating engaging and informative podcast episodes that keep your audience coming back for more  
  • How to structure your podcast episodes to maximize engagement and listener retention – Tips for incorporating storytelling, humor, and other elements to make your podcast stand out and resonate with your audience 
  • Strategies for promoting your podcast to attract and engage clients, such as leveraging social media and guest appearances on other podcasts