Pursuing Your Passion - Building A Successful Niche Practice

Jen and Mike will share career challenges and successes in building their practices and recommend best practices for building a successful niche practice regardless of the focus. Multiple areas of business development will be covered with specific recommendations including hiring, communications, marketing, and building a business around a mission. Stories of both successful initiatives and failed efforts will be shared. Attendees should leave the session with new ideas and tools to implement to help grow their practices and find greater happiness in their careers.

Learning Objectives:

1. Understand how clarifying your niche in your mission enables you to be a more effective leader.
2. Utilize multiple sources for communicating your brand and your expertise for serving your niche community.
3. Evaluate the risk & reward of narrowing the focus of your practice to serve a specific niche.