NAPFA Fall 2025 National Conference Speaker

Maddy Roche serves as Childfree Legacy’s Chief Growth Officer. In this role she is responsible for all marketing, growth, and client engagement. Previously, she was XYPN’s first employee and host of XYPN's podcast - Behind the Advisor. Maddy Roche has seen, heard, and helped thousands of financial planners during every phase of their entrepreneurial journeys. For over 10 years, XYPN members have looked to Maddy to buoy them with her unparalleled energy, expertise, and compassion. In doing so, she has become one of the most sought-after resources for planners seeking motivation and mentorship to meet the demands of entrepreneurship. In her previous roles as XYPN’s VP of Getting Shi!t Done, Executive Business Coach and Senior Director of Member Success, she helped build and lead the departments that deepen XYPN’s membership value.