Building Belonging: Every Practice a Community, Every Client a Member

Build Belonging is about making the leap from being another advisor competing for attention to becoming the leader of a tribe. It’s not about serving everyone; it’s about finding your someone's—clients who don’t just work with you but feel they belong with you. Learning Objectives: How to break free from commoditization by offering clients something they can't find elsewhere. How to build a community, not a client list, around a "big idea" that promotes loyalty and referrals. How to design and stage experiences that are meaningful, memorable and highly personal. Create a story that clients need to share.